By David Robustelli
January 20, 2021
As online shopping is going through a massive growth, brands are continuously looking to optimize the user experience. Having users to engage with a product before buying it, is an important part of a successful customer journey.
The camera becomes an important part of the overall marketing strategy by enriching this specific part of the customer journey. The camera is the most high attention media space available to brands today and is already changing the way people communicate with each other. Augmented Reality is basically used to boost this visual way of storytelling. As people are getting more and more used to augmenting their camera experience and the world around them, brands need to think about how to own the layer around physical products and start working on an actual “camera strategy”.
A great way to enrich the customer journey and have users experience a product on a highly interactive and engaging level, is offering them a virtual store experience. Especially with the current pandemic situation this is a perfect replacement of browsing through a physical store and showcasing products in a more immersive way.
The fact we can offer this virtual store experience directly within social media apps like Instagram, Facebook and Snapchat makes it even more interesting. Not only is it possible to work with specific targeting, but we can instantly link to an e-commerce/webshop environment from within the AR experience on social media. All it takes for the user is just one tap on a (sponsored) preview video showing the user how to browse this store virtually and they are instantly “teleported” to the virtual environment.
From there, it is a matter of walking around and using your phone as a window to this virtual space. Users are fully immersed in your brand and can engage with showcased products. Once their interest is peaked it’s only one tap to open the webshop.
If you want to know more about the possibilities for your brand, product or service, send a mail to firstname.lastname@example.org or dial +31 020 845 2965.Go back