VOGUE

INSTAGRAM

AR EFFECT

Together with Vogue Magazine we created this amazing Instagram AR effect as part of Vogue’s “The Future Issue” which is available as of today. With the AR effect we focussed on engaging users by bringing the Giambattista Valli couture dress showcased on the cover to life. We worked with a flow map giving depth to the dress and added floating feathers with a particle effect. We also animated the title as 3D text. To give the AR effect a higher sharing value we added a selfie effect based on the same style used in the cover.

Try it out here (change camera to try the selfie effect if you don’t have the magazine).

Contact us

Together with Vogue Magazine we created this amazing Instagram AR effect as part of Vogue’s “The Future Issue” which is available as of today. With the AR effect we focussed on engaging users by bringing the Giambattista Valli couture dress showcased on the cover to life. We worked with a flow map giving depth to the dress and added floating feathers with a particle effect. We also animated the title as 3D text. To give the AR effect a higher sharing value we added a selfie effect based on the same style used in the cover.

Try it out here (change camera to try the selfie effect if you don’t have the magazine).

Contact us