UBER EATS

INSTAGRAM

FILTER

Uber Eats France approached us through Facebook’s Creative Shop for an Instagram filter as an addition to an existing campaign. Because of the huge choice of foods within Uber Eats, the idea was to help consumers make a choice of what to eat. When you start the filter, the phrase “what kind of food would make you happy” appears followed by a sequence of food icons. Once this randomized effect lands on an item, you can take some bites and be surprised by the final effect showing the food raining down on you.

Try the filter by following this link.

Contact us

Uber Eats France approached us through Facebook’s Creative Shop for an Instagram filter as an addition to an existing campaign. Because of the huge choice of foods within Uber Eats, the idea was to help consumers make a choice of what to eat. When you start the filter, the phrase “what kind of food would make you happy” appears followed by a sequence of food icons. Once this randomized effect lands on an item, you can take some bites and be surprised by the final effect showing the food raining down on you.

Try the filter by following this link.

Contact us