For Lays we created a Facebook Augmented Reality game to promote their new packaging. The Augmented Reality experience, a gamified face-mask, could be played instantly from within the Facebook mobile app.

Users had to try and catch the snacks by opening and closing their mouth. The AR game was a direct translation from the campaign pay-off to introduce the new packages “How do you eat your favourite snack?”.

Follow this link to try the effect yourself.